You should care about mobile because your members are mobile. Most American (adults and teenagers alike) have mobile devices now...and they use them — a lot. In fact, more email is opened on mobile devices now than on a desktop computer.
That means you're probably wasting your time with complex newsletter templates that take you 30 minutes to put together and are extremely frustrating to read from a mobile phone. The truth is, if your members can't get to the point of your message quickly, they probably aren't reading it at all.
That's why Flocknote focuses on simple email newsletters (that are easily read on mobile phones) and text messaging that your members will actually read. And the best part is that they make you look good and take less of your time, too!